We're Shmacked: How did we get here?
Welcome to the deep history of vodka
Origins and Manufacturing:
Where did it all come from? Sometimes history is not as clear as a list of bullet points. Did alcohol exist before humans even walked the Earth? What about vodka? Explore the history of fermentation back to the beginning—the beginning of life. From single celled organisms, to factory distilleries, how did we get to today?
Economics:
What is vodka worth? Why is it so popular at an international level today? Why should we care about the economics of vodka? Vodka has a long, deep-seeded history in Russian culture before it became the internationally recognized alcoholic drink that it is today. The economics of vodka is not quite as clear as simply punching out numbers and being a good sales representative. There was and is a method to the madness that has become the vodka industry today.
Health and Safety:
What is vodka used for? Is it a beverage or is it a medicine? How does drinking vodka affect our health? How has the use of vodka changed over time? Zoom in and take a look at different ways vodka has been used over the course of history as both a medicine and a alcoholic beverage. Follow the history of vodka and see how it can still be used today for many health benefits, but also see the negative side of one of the most popular alcoholic beverages in the world.
Politics and Law:
How is vodka related to nationalism? What about a revolution or a massive human rights protest? Trace the legal and political history of vodka back through time, exploring its relationship with international law, nationalism, advertising, bar-tending, and a multi-billion dollar industry that caters its ever-growing franchises towards the youngest generations.